Problem Identification
Objective: Understand and define the problem or opportunity.
Activities:
Conduct user interviews and surveys.
Analyze customer feedback and support tickets.
Review market trends and competitor products.
Example: Identify that users struggle with tracking their daily expenses efficiently.
Account | Business Context and objectives | User Persona | Problem Statements and User Pain Points | Buyer Persona | |
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| 1 | Humana | Wanted QA advisors to advise them proactively on technology, methodology, markets. Managing tests across large portfolio of applications. Reduce cost of device farm for testing across devices. |
| How can I manage 5000 test cases in a complex environment being run 2x per month. Managing status is difficult. How does your self-healing algorithm work? (compared to competitors?) |
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| 2 | Boeing | Already have selenium, have unknown need? | |||
| 3 | Volkswagon | Tosca is very expensive $1+ M per year and wanted to do something better |
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| 4 | Bata | ||||
| 5 | Kina Bank | Standing up a new IT/QA center. Needed to put team , tools and processes in place. |
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| 6 | Saudi Telecom | QA across a broad set of applications, including desktop applications. Have Selenium and experienced QA automation team. Need to have a solution to record. |
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| 7 | South West Business Corporation | Testing is highly secure, with limited access and permissions and control access. |
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| 8 | Deciem | Automated QA of Salesforce application |
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