Problem Discovery

Problem Identification

Objective: Understand and define the problem or opportunity.
Activities:
- Conduct user interviews and surveys.
- Analyze customer feedback and support tickets.
- Review market trends and competitor products.
Example: Identify that users struggle with tracking their daily expenses efficiently.

	Account	Business Context and objectives	User Persona	Problem Statements and User Pain Points	Current Solutions and Work Arounds	Buyer Persona
1	Humana	Wanted QA advisors to advise them proactively on technology, methodology, markets. Managing tests across large portfolio of applications. Reduce cost of device farm for testing across devices.	Head of Test Automation (Nick) Test Team lead Test Automation Engineer Manual Test Engineer	How can I manage 5000 test cases in a complex environment being run 2x per month. Managing status is difficult. ITs a pain running and managing multiple tools, I want one tool for all my testing. How does your self-healing algorithm work? (compared to competitors?)	Tricentis Tosca	Head of IT (Dan)
2	Boeing	Already have selenium, have unknown need?			Using Selenium Manually solving gaps in selenium.
3	Volkswagon	Tosca is very expensive $1+ M per year and wanted to do something better			Tosca	Director of IT Governance
4	Bata
5	Kina Bank	Standing up a new IT/QA center. Needed to put team , tools and processes in place.	Project Manager		No tools just starting	IT Director?
6	Saudi Telecom	QA across a broad set of applications, including desktop applications. Have Selenium and experienced QA automation team. Need to have a solution to record.	Project Manager Test Engineer		Selenium	IT Director
7	South West Business Corporation	Testing is highly secure, with limited access and permissions and control access.	Project Manager Test Engineer		no tools, manual tests in spreadsheets	IT Director Head of Security
8	Deciem	Automated QA of Salesforce application	Tester		no tools, manual tests in spreadsheets	IT Director